000 00495nam a2200169Ia 4500
008 100324s9999 xx 000 0 und d
020 _a9971-51-389-7
100 _aAaker, David A; Kumar, V; Day, G.S
245 _aMarketing research
250 _a7
260 _c2000
_bJohn Wiley & Sons (Asia) Pte Ltd.,
_aSingapore
300 _axvi, 751p.
366 _b2000
541 _gMAS/CR/00594 dt 22.10.02
650 _aMarket Research
942 _cBK
999 _c85282
_d85282