000 00484nam a2200157Ia 4500
008 100324s9999 xx 000 0 und d
020 _a0-7506-1923-6
100 _aYeshin, Tony
245 _aIntegrated marketing communications: the holistic approach
260 _c1998
_bButterworth Heinemann
_aOxford
300 _axi, 354p.
366 _b1998
541 _g1006 dt 30/09/2002
650 _aMarketing Communications
942 _cBK
999 _c85602
_d85602