| 000 | 00951nam a2200157Ia 4500 | ||
|---|---|---|---|
| 020 | _a978-0006379583 | ||
| 100 | _aDe Bono, Edward | ||
| 245 | _aSerious creativity: using the power of lateral thinking to create new ideas | ||
| 260 |
_c1996 _bHarper Collins _aLondon |
||
| 300 |
_a338 p. _b19 cm ; Pbk |
||
| 500 | _aRs.5020/- | ||
| 505 | _a The need for creative thinking Lateral thinking tools and techniques The application of creative thinking Appendices. The lateral thinking techniques Notes on the use of the lateral thinking techniques. | ||
| 520 | _aCreativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking. | ||
| 650 |
_aCreative thinking _aLateral thinking _aPsychology _aProblem solving |
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| 942 | _cBK | ||
| 999 |
_c85772 _d85772 |
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