000 00525nam a2200169Ia 4500
008 100324s9999 xx 000 0 und d
020 _a81-7808-961-0
100 _aClow, Kenneth E; Baack, Donald
245 _aIntegrated advertising, promotion and marketing communications
260 _c2002
_bPearson Education Asia Pvt. Ltd
300 _axxvi, 638p.+CD
366 _b2002
520 _a-
541 _g4827 dt 31/05/2003
650 _aAdvertising
942 _cBK
999 _c86349
_d86349