000 00477nam a2200169Ia 4500
008 100324s9999 xx 000 0 und d
020 _a0333 93715 5
100 _aPati, Debashis
245 _aBranding: concepts and process
260 _c2002
_bMacmillan and Company
_aNew Delhi
300 _axi, 212p.
366 _b2002
520 _a-
541 _g3111006493 dt 24/06/03
650 _aBrand management
942 _cBK
999 _c86411
_d86411