000 00506nam a2200157Ia 4500
008 100324s9999 xx 000 0 und d
020 _a0-7494-3797-9
100 _aLe Pla, F. Joseph; Davis, S.V; Parker; L.M
245 _aBrand driven: route to integrated branding through great leadership
260 _c2003
_bKogan Page
_aLondon
300 _b-
_axvi, 334p.
366 _b2003
541 _g2327 dt 02/07/2003
650 _aBrand management
942 _cBK
999 _c86514
_d86514