000 | 00506nam a2200157Ia 4500 | ||
---|---|---|---|
008 | 100324s9999 xx 000 0 und d | ||
020 | _a0-7494-3797-9 | ||
100 | _aLe Pla, F. Joseph; Davis, S.V; Parker; L.M | ||
245 | _aBrand driven: route to integrated branding through great leadership | ||
260 |
_c2003 _bKogan Page _aLondon |
||
300 |
_b- _axvi, 334p. |
||
366 | _b2003 | ||
541 | _g2327 dt 02/07/2003 | ||
650 | _aBrand management | ||
942 | _cBK | ||
999 |
_c86514 _d86514 |