| 000 | 00482nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 020 | _a0-7494-3927-0 | ||
| 100 | _aHaig, Matt | ||
| 245 | _aBrand failures: the truth about the 100 biggest branding mistakes of all time | ||
| 260 |
_c2003 _bKogan Page _aLondon |
||
| 300 | _aviii, 310p. | ||
| 366 | _b2003 | ||
| 541 | _g2327 dt 02/07/2003 | ||
| 650 | _aBrand management | ||
| 942 | _cBK | ||
| 999 |
_c86515 _d86515 |
||