000 00477nam a2200157Ia 4500
008 100324s9999 xx 000 0 und d
020 _a0-7890-2017-3
100 _aKaynak, Erdener ed
245 _aStrategic global marketing: issues and trends
260 _c2002
_bInt. Bus. Press
_aNew York
300 _b-
_axviii, 233p.
366 _b2002
541 _ggifted by S.Ramachander
650 _aInternational Marketing
942 _cBK
999 _c86746
_d86746