000 | 00473nam a2200157Ia 4500 | ||
---|---|---|---|
008 | 100324s9999 xx 000 0 und d | ||
020 | _a981-240-372-8 | ||
100 | _aSemenik, Richard J | ||
245 | _aPromotion and integrated marketing communications | ||
260 |
_c2001 _bThomson Asia Pte Ltd., _aSingapore |
||
300 | _axxxix, 582p. | ||
366 | _b2001 | ||
650 | _aMarketing Communications | ||
942 | _cBK | ||
999 |
_c86840 _d86840 |