000 00473nam a2200157Ia 4500
008 100324s9999 xx 000 0 und d
020 _a981-240-372-8
100 _aSemenik, Richard J
245 _aPromotion and integrated marketing communications
260 _c2001
_bThomson Asia Pte Ltd.,
_aSingapore
300 _axxxix, 582p.
366 _b2001
650 _aMarketing Communications
942 _cBK
999 _c86840
_d86840