| 000 | 00381nam a2200133Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aJones J.P | ||
| 245 | _aWhat's in a brand : building brand equity through advertising | ||
| 260 |
_c1998 _bTata McGraw Hill _aNew Delhi |
||
| 366 | _b1998 | ||
| 650 | _aBrand management | ||
| 942 | _cBK | ||
| 999 |
_c87037 _d87037 |
||