000 00536nam a2200169Ia 4500
008 100324s9999 xx 000 0 und d
020 _a81-203-2447-1
100 _aJones, John Philip; Slater, Jan S
245 _aWhat's in a name? advertising and the concept of brands
250 _a2
260 _c2003
_bPrentice Hall of India
_aNew Delhi
300 _bdisplay rack
_axxiii, 308p.
366 _b2003
541 _g6101 dt 24/12/2003
650 _aAdvertising
942 _cBK
999 _c87066
_d87066