000 00428nam a2200157Ia 4500
008 100324s9999 xx 000 0 und d
020 _a0-07-053375-X
100 _aRies, Al; Trout, Jack
245 _aPositioning: the battle for your mind
260 _c2000
_bTata McGraw Hill
_aNew Delhi
300 _axii, 246p.
366 _b2000
650 _aAdvertising
942 _cBK
999 _c87082
_d87082