000			00469nam a2200169Ia 4500
008			100324s9999 xx 000 0 und d
020			_a81-7808-735-9
100			_aBatra, Rajeev; Myers, J.G; Aaker, D.A
245			_aAdvertising management
250			_a5
260			_c2003 _bPearson Education Asia Pvt. Ltd
300			_bdisplay rack _axiv, 754p.
366			_b2003
650			_aAdvertising
942			_cBK
999			_c87122 _d87122