000			01305nam a2200169Ia 4500
020			_a978-0892562943
082			_a306.42 NAY
100			_aNayak, P. Ranaganath; Ketteringham, John M
245			_aBreak-throughs!
260			_c1986 _bRawson Associates _aNew York
300			_aix,371 p. _b24 cm ; Hard Bound
500			_a$16.95
505			_a Innovators, inventors, and facilitators -- Stalking the breakthrough: we begin our journeys -- JVC and the VCR miracle: "you should be very polite and gentle" -- 3M's little yellow note pads: "never mind. I'll do it myself." -- ChemLawn: Dick Duke's lonely battle -- Tagamet: repairing ulcers without surgery -- Walkman: from "dumb product" to the headphone culture -- "Problems! we've got to have problems!" -- The microwave oven: " 'this black magic!" -- Toyota: the supermarket for cars -- A teacher of competitive response -- Nautilus: the unfinished breakthrough -- Dreams deferred -- Federal Express: the knights on the last white horse -- The message for managers.
520			_aHow the vision and drive of innovators in sixteen companies created commercial breakthroughs that swept the world." "Based on an international study of innovation by Arthur D. Little, In
650			_aNew products _aCreative ability in business _aInventions
942			_cBK
999			_c87180 _d87180