000 00303nam a2200121Ia 4500
020 _a0-57851-804-0
100 _aHarvard Business Review
245 _aHarvard Business Review on marketing
260 _c1999
_bHarvard Publications
_aBoston, MA
300 _av, 204p.
650 _aMarketing
942 _cBK
999 _c87267
_d87267