| 000 | 00464nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 020 | _a0-07-115161-3 | ||
| 100 | _aCravens, David W; Piercy, Nigel F | ||
| 245 | _aStrategic marketing | ||
| 250 | _a7 | ||
| 260 |
_c2003 _bIrwin McGraw-Hill |
||
| 300 | _axviii, 843p.+CD | ||
| 366 | _b2003 | ||
| 541 | _g2003/CRB/0001714 dt 12/01/2004 | ||
| 650 | _aMarketing | ||
| 942 | _cBK | ||
| 999 |
_c87367 _d87367 |
||