000 00445nam a2200169Ia 4500
008 100324s9999 xx 000 0 und d
020 _a0-07-115225-3
100 _aChurchill, Gilbert A; Peter J Paul
245 _aMarketing : creating value for customers
250 _a2
260 _c2003
_bIrwin McGraw-Hill
300 _axxv, 630p.
366 _b2003
650 _aMarketing
942 _cBK
999 _c87370
_d87370