000			01941nam a2200157Ia 4500
020			_a978-0471479446
100			_aGraham, Douglas ; Bachmann, Thomas T
245			_aIdeation: the birth and death of ideas
260			_c2004 _bJohn Wiley & Sons _aCanada
300			_axv,240p _b23 cm ; Hard Bound
500			_a$29.95
505			_a Section A: Introduction: why ideas matter -- The mothers and fathers of invention -- Taxonomy of innovation -- Section B: The life cycle of ideas. Innovate: the birth of an idea -- Register: the first step for every new idea -- Protect: ensure recognition and reward -- Develop: improve your idea -- Value: what is your idea worth -- Market: finding investors and customers -- The death of an idea -- Section C: The innovation industry. A call to action -- The individual innovation imperative -- The corporate innovation imperative -- Academic innovation imperative -- Creative innovation imperative -- The global innovation imperative -- Section D: A vision for the future. The providers, merchants, and consumers of innovation.
520			_aUsing case studies and firsthand interviews with innovators past and present, Ideation explores how individuals and companies develop creative ideas and bring them to full fruition. It provides practical, comprehensive advice for managing our big ideas so that we gain the most benefit from them - in our personal lives, our companies, and our society in general." "For business leaders and entrepreneurs, Ideation explores the life cycle of ideas and explains every step of the ideation process. It provides unparalleled guidance on the vital subject of legal protections for ideas - including copyright, trademarks, and patents - and also covers the valuation of intellectual property as well as techniques for effectively marketing ideas to investors and licensees.
650			_aPsychology _aCreative ability in business _aIntellectual property
942			_cBK
999			_c87812 _d87812