000 00467nam a2200145Ia 4500
008 100324s9999 xx 000 0 und d
100 _aParthasarthy, V
245 _aAdvertising: concepts and cases
260 _c2004
_bICFAI, Institute
_aHyderabad
300 _aVIII+169
366 _b2004
541 _gletter dated 01/07/2004 treated as bill
650 _aAdvertising
942 _cBK
999 _c87868
_d87868