000 | 00489nam a2200157Ia 4500 | ||
---|---|---|---|
008 | 100324s9999 xx 000 0 und d | ||
020 | _a0-19-515056-2 | ||
100 | _aO'Shaughnessy, John ; O;Shaughnessy, Nicholas Jack | ||
245 | _aThe marketing power of emotion | ||
260 |
_c2002 _bOxford University Press _aOxford |
||
300 | _a274 | ||
366 | _b2002 | ||
541 | _gTRP/CINV/010250 28/06/2004 | ||
650 | _aConsumer Behaviour | ||
942 | _cBK | ||
999 |
_c87925 _d87925 |