000 | 00530nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 100324s9999 xx 000 0 und d | ||
020 | _a81-203-2447-1 | ||
100 | _aJones, John Philip; Slater, Jan S | ||
245 | _aWhat's in a name? advertising and the concept of brands | ||
250 | _a2 | ||
260 |
_c2003 _bPrentice Hall of India _aNew Delhi |
||
300 | _axxiii, 308p. | ||
366 | _b2003 | ||
541 | _gcomplimentary from Director | ||
650 | _aAdvertising | ||
942 | _cBK | ||
999 |
_c88060 _d88060 |