| 000 | 00512nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 020 | _a81-297-0254-1 | ||
| 100 | _aKeller, Kevin Lane | ||
| 245 | _aBuilding, measuring and managing brand equity | ||
| 250 | _a2 | ||
| 260 |
_c2004 _bPearson Education (Singapore) Pte. ltd., _aSingapore |
||
| 300 | _axxvi, 788p. | ||
| 366 | _b2004 | ||
| 541 | _gComplimentary from Director | ||
| 650 | _aBrand management | ||
| 942 | _cBK | ||
| 999 |
_c88061 _d88061 |
||