000 00503nam a2200157Ia 4500
008 100324s9999 xx 000 0 und d
020 _a0-7890-2535-3
100 _aGalician, Mary-Lou
245 _aHandbook of product placement in the mass media: new strategies in marketing theory, practice trends and ethics
260 _c2004
_bBest Business Books
300 _a288
366 _b2004
541 _gComplimentary
650 _aAdvertising
942 _cBK
999 _c88107
_d88107