000 00918nam a2200157Ia 4500
020 _a0-631-20780-5
082 _a658.4012 GRA
100 _aGrant, Robert M
245 _aContemporary strategy analysis: concepts, techniques, analysis
250 _a3 Ed.
260 _c2001
_bBlackwell Business
_aLondon
300 _aviii+461 p.
_b24 cm ; Pbk
520 _aThe guiding principle of the book is to focus upon the fundamental determinants of business success – i.e. competitive advantage – and it draws heavily upon the concepts and theoretical insights of industrial economics. In the third edition, there is increased coverage of the behavioral aspects of strategy, including the design of organization and management systems, the setting of performance targets and evaluation of performance, and the strategic planning process in corporations.
650 _aStrategic Management
_aDecision making
942 _cBK
999 _c88127
_d88127