000 | 00918nam a2200157Ia 4500 | ||
---|---|---|---|
020 | _a0-631-20780-5 | ||
082 | _a658.4012 GRA | ||
100 | _aGrant, Robert M | ||
245 | _aContemporary strategy analysis: concepts, techniques, analysis | ||
250 | _a3 Ed. | ||
260 |
_c2001 _bBlackwell Business _aLondon |
||
300 |
_aviii+461 p. _b24 cm ; Pbk |
||
520 | _aThe guiding principle of the book is to focus upon the fundamental determinants of business success – i.e. competitive advantage – and it draws heavily upon the concepts and theoretical insights of industrial economics. In the third edition, there is increased coverage of the behavioral aspects of strategy, including the design of organization and management systems, the setting of performance targets and evaluation of performance, and the strategic planning process in corporations. | ||
650 |
_aStrategic Management _aDecision making |
||
942 | _cBK | ||
999 |
_c88127 _d88127 |