| 000 | 00363nam a2200133Ia 4500 | ||
|---|---|---|---|
| 020 | _a81-297-0254-1 | ||
| 100 | _aKeller, Kevin Lane | ||
| 245 | _aStrategic brand management: Building, measuring, and managing brand equity | ||
| 250 | _a2 | ||
| 260 |
_c2004 _bPearson Education Asia Pvt. Ltd |
||
| 300 | _axxvi, 788p. | ||
| 650 | _aBrand management | ||
| 942 | _cBK | ||
| 999 |
_c88245 _d88245 |
||