000 00440nam a2200157Ia 4500
008 100324s9999 xx 000 0 und d
020 _a0-19-92690-0
100 _aDowling, Grahame
245 _aThe art and science of marketing
260 _c2004
_bOxford University Press
_aOxford
300 _aXV+441
366 _b2004
541 _g531 dt 24/09/2005
650 _aMarketing
942 _cBK
999 _c89287
_d89287