000 00464nam a2200157Ia 4500
008 100324s9999 xx 000 0 und d
020 _a81-312-0663-8
100 _aGilligan, Colin; Wilson, Richard M. S.
245 _aStrategic marketing planning
260 _c2003
_bButterworth Heinemann
_aOxford
300 _aXII+525
366 _b2003
541 _g2006/CRB/1238/6/1/2007
650 _aMarketing
942 _cBK
999 _c90904
_d90904