000 00520nam a2200157Ia 4500
008 100324s9999 xx 000 0 und d
020 _a81-312-0765-X
100 _aCopley, Paul
245 _aMarketing communications management: concepts, and theories, cases and practices
260 _c2007
_bButterworth Heinemann
_aOxford
300 _axIV+441
366 _b2007
541 _g2006/CRB/0000606/ DT.12.3.2007
650 _aMarketing Communications
942 _cBK
999 _c91281
_d91281