000 00481nam a2200157Ia 4500
008 100324s9999 xx 000 0 und d
020 _a81-7758-490-1
100 _aFarris, Paul W.
245 _aMarketing metrics: 50+metrics every executive should master
260 _c2006
_bWharton School Publishing
300 _a2006
366 _b2006
541 _g2006/CRB/0000606/ DT. 12/3/2007
650 _aMarketing
942 _cBK
999 _c91330
_d91330