000 00493nam a2200157Ia 4500
008 100324s9999 xx 000 0 und d
020 _a81-203-3040-4
100 _aLusch, Robert F.; Vargo, Stephen L.
245 _aThe service-dominant logic of marketing
260 _c2006
_bPrentice Hall of India
_aNew Delhi
300 _aXVIII+449
366 _b2006
541 _g2006/ crb/0000606 dt.12.3.2007
650 _aMarketing
942 _cBK
999 _c91332
_d91332