000 00491nam a2200157Ia 4500
008 100324s9999 xx 000 0 und d
020 _a81-265-0913-9
100 _aKumar, V; Reinartz, Werner
245 _aCustomer relationship management: a data based approach
260 _c2006
_bJohn Wiley & Sons (Asia) Pte Ltd.,
_aSingapore
300 _aXXIV+323
366 _b2006
541 _g427 dt 20/02/2007
650 _aCustomer Relations
942 _cBK
999 _c91403
_d91403