000 00342nam a2200121Ia 4500
020 _a1-59139-196-2
100 _aNunes, Paul; Johnson, Brian
245 _aMass affluence:seven new rules of marketing to todays consumer
260 _c2004
_bHarvard Publications
_aBoston, MA
300 _axvii+269
650 _aConsumer Behaviour
942 _cBK
999 _c91822
_d91822