000			02945nam a2200145Ia 4500
020			_a978-0-471-91690-1
100			_aSexton, Don
245			_aMarketing 101:how to use the most powerful ideas in marketing to get more customers and keep them
260			_c2006 _bJohn Wiley & Sons _aChichester
300			_axiii; 319 p. _b24 cm ; Hard
505			_aCh. 1. Trump on marketing by Donald Trump Ch. 2. What is marketing? Ch. 3. Building a marketing strategy Ch. 4. Understanding your customers Ch. 5. Measuring and managing your perceived value Ch. 6. Understanding your competitors Ch. 7. Understanding your organization's capabilities Ch. 8. Understanding your overall competitive environment Ch. 9. Identifying your possible markets Ch. 10. Selecting your key target market Ch. 11. Possibly the most important chapter in this book : positioning your product or service Ch. 12. Creating your most valuable asset : your brand Ch. 13. Developing your growth plan Ch. 14. Determining your focus for growth Ch. 15. Increasing your customer satisfaction Ch. 16. Product/service design Ch. 17. Integrating customer communications Ch. 18. Advertising Ch. 19. Identifiers Ch. 20. Sales promotion Ch. 21. Personal selling Ch. 22. Public relations Ch. 23. Internet marketing Ch. 24. Pricing Ch. 25. Guerrilla marketing Ch. 26. Financial analysis for smart marketing decisions Ch. 27. Conducting marketing research Ch. 28. Forecasting Ch. 29. The marketing plan.
520			_aWith step-by-step instructions ... this ... guide offers practical marketing help for anyone who wants to increase their sales, profits, cash flow, or ROI. You'll discover which tactics work and which don't, and - with real-world guidance from [the author] - you'll be able to implement the right tactics in your own business. You'll master the best tactics in marketing to increase your sales and profits, build your brand, or increase your customer base. Designed for use as either a standalone primer or as a companion text for Trump University marketing courses, [this book] provides all the information and strategy you need to successfully market your products and services. No matter what you sell or how you sell it - whether you're running a small business or a major corporation - this comprehensive guide explains everything you need to know about modern marketing. [From this book,] you'll learn how to: master the basics of great marketing; understand customers, competitors, and market conditions; find your target market; position your product or service against the competition; create a great brand; develop a marketing plan; grow your business; increase customer satisfaction; price your products effectively; advertise and promote your business; use the Internet to reach new customers; employ guerrilla marketing techniques; forecast sales and profits, and much more.
650			_aMarketing _aUnited States _aBusiness
942			_cBK
999			_c92036 _d92036