000 00471nam a2200157Ia 4500
008 100324s9999 xx 000 0 und d
020 _a81-89915-59-2
100 _aJain, J.N; Singh, P.P
245 _aModern advertising management: principles and Techniques
260 _c2007
_bRegal Publications
300 _axiv;425
366 _b2007
541 _g25697 dt. 14/12/2007
650 _aAdvertising
942 _cBK
999 _c93013
_d93013