000 | 00389nam a2200133Ia 4500 | ||
---|---|---|---|
020 | _a978-81-312-1338-4 | ||
100 | _aChernatony, Leslie de | ||
245 | _aFrom brand vision to brand evaluation:The strategic process of growing and strengthening brands. | ||
250 | _a2 | ||
260 |
_c2006 _bElsevier Scientific _aAmsterdam |
||
300 | _axviii+318 | ||
650 | _aBrand management | ||
942 | _cBK | ||
999 |
_c93683 _d93683 |