000 00389nam a2200133Ia 4500
020 _a978-81-312-1338-4
100 _aChernatony, Leslie de
245 _aFrom brand vision to brand evaluation:The strategic process of growing and strengthening brands.
250 _a2
260 _c2006
_bElsevier Scientific
_aAmsterdam
300 _axviii+318
650 _aBrand management
942 _cBK
999 _c93683
_d93683