000 00340nam a2200121Ia 4500
020 _a978-81-312-367-4
100 _aPalmer, Roger et al.
245 _aManaging marketing: marketing success through good management practice
260 _c2007
_bElsevier Publishing Company
_aAmsterdam
300 _a380p.
650 _aMarketing
942 _cBK
999 _c95241
_d95241