| 000 | 00735nam a2200145Ia 4500 | ||
|---|---|---|---|
| 020 | _a978-93-325-3656-2 | ||
| 082 | _a658.872 TUT | ||
| 100 | _aTuten, Tracy L., ; Solomon, Michael R. | ||
| 245 | _aSocial media marketing | ||
| 260 |
_c1999 _bPearson _aNew Delhi |
||
| 300 |
_b23 cm ; Pbk _a248 p. |
||
| 520 | _aMelding essential theory with practical application, this book covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications executions, and harnessing social media data to yield customer insights. | ||
| 650 |
_aInternet marketing _aSocial Media _aOnline social networks _aInternet Advertising _aSocial media--Economic aspects |
||
| 942 | _cBK | ||
| 999 |
_c95289 _d95289 |
||