| 000 | 00525nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 020 | _a978 0 7506 6173 7 | ||
| 100 | _aMackay, Adrian R. Ed. | ||
| 245 | _aThe Practice of advertising | ||
| 250 | _a5th ed. | ||
| 260 |
_c2005 _bButterworth Heinemann _aOxford |
||
| 300 | _axxiii, 367 p. | ||
| 366 | _b2005 | ||
| 520 | _aIncludes index | ||
| 541 | _gNo. BIP-CRSL/39684 dt. 08/05/2008 | ||
| 650 | _aAdvertising | ||
| 942 | _cBK | ||
| 999 |
_c95530 _d95530 |
||