000 00525nam a2200169Ia 4500
008 100324s9999 xx 000 0 und d
020 _a978 0 7506 242 82
100 _aThomas, Brain; Housden, Matthew
245 _aDirect marketing in practice
260 _c2002
_bButterworth Heinemann
_aOxford
300 _a348 p.
366 _b2002
520 _aIncludes Glossary and index
541 _gNo. BIP-CRSL/39684 dt. 08/05/2008
650 _aMarketing Research
942 _cBK
999 _c95534
_d95534