000			00708nam a2200169Ia 4500
020			_a978-8131516522
082			_a659.1 SHI
100			_aShimp, Terence A.
245			_aIntegrated marketing communications in advertising and promotion
250			_a8
260			_c2007 _bCengage Learning _aDelhi
300			_b28 cm ; Pbk _axx,666 p.
500			_aGratis from the Publisher
520			_a This title integrates all aspects of marketing communication. While continuing to focus on the time honoured IMC methods, the text reflects new academic literature and practitioner developments in the field.
650			_aSales promotion _aCommunication in marketing _aAdvertising _aDirect marketing
942			_cBK
999			_c95548 _d95548