| 000 | 00434nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 020 | _a978 0 06 008199 7 | ||
| 100 | _aRies, Al; Ries, Laura | ||
| 245 | _aThe Fall of advertising and the rise of PR | ||
| 260 |
_c2002 _bHarper Business _aNew York |
||
| 300 | _axxi, 295 p. | ||
| 366 | _b2002 | ||
| 650 | _aAdvertising | ||
| 942 | _cBK | ||
| 999 |
_c95945 _d95945 |
||