000 00465nam a2200157Ia 4500
008 100324s9999 xx 000 0 und d
020 _a978 0 470 82271 5
100 _aTemporal, Paul
245 _aThe Branding of MTV: will internet kill the video star?
260 _c2008
_bJohn Wiley & Sons (Asia) Pte Ltd.,
_aSingapore
300 _axi, 246 p.
366 _b2008
650 _aBrand management
942 _cBK
999 _c95946
_d95946