000			00537nam a2200169Ia 4500
008			100324s9999 xx 000 0 und d
020			_a978 81 317 1977 0
100			_aKeller, Kevin Lane
245			_aStrategic brand management: building, measuring, and managing brand equity
250			_a3rd ed.
260			_c2008 _bPearson Education Ltd., _aEngland
300			_a714 p.
366			_b2008
541			_gNo. ANE/CH/08-09/21500 dt. 16/09/2008
650			_aBrand management
942			_cBK
999			_c96061 _d96061