| 000 | 00484nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 020 | _a978 0 7494 5151 6 | ||
| 100 | _aLehu, Jean-Marc | ||
| 245 | _aBranded entertainment: product placement and brand strategy in the entertainment business | ||
| 260 |
_c2007 _bKogan Page _aLondon |
||
| 300 | _aix, 266 p. | ||
| 366 | _b2007 | ||
| 650 | _aAdvertising | ||
| 942 | _cBK | ||
| 999 |
_c96251 _d96251 |
||