000			00603nam a2200193Ia 4500
008			100324s9999 xx 000 0 und d
020			_a978 0 7494 4213 2
100			_avan Gelder, Sicco
245			_aGlobal brand strategy: unlocking brand potential across countries, cultures and markets
250			_aReprint
260			_bKogan Page _aLondon
260			_c2008
300			_axii, 260 p.
366			_b2008
520			_aIncludes bibliographical referencs and index
541			_gNo. 1819 dt. 11/12/2008
650			_aBrand management
942			_cBK
999			_c96303 _d96303