000 | 00459nam a2200157Ia 4500 | ||
---|---|---|---|
008 | 100324s9999 xx 000 0 und d | ||
020 | _a81 314 1385 3 | ||
100 | _aBrinda, G.; Rao, Menaka Eds. | ||
245 | _aCase studies on brand management: new paradigms | ||
260 |
_c2008 _bIcfai Books |
||
300 | _aiv, 267 p. | ||
366 | _b2008 | ||
541 | _gNo. 181208 dt. 19/12/2008 | ||
650 | _aBrand management | ||
942 | _cBK | ||
999 |
_c96311 _d96311 |