000 00540nam a2200157Ia 4500
008 100324s9999 xx 000 0 und d
020 _a0 471 21377 2
100 _aBoyett, Joseph H; Boyett, Jimmie T
245 _aThe Guru guide to marketing: a concise guide to the best ideas from todays top marketers
260 _c2003
_bJohn Wiley and Sons Ltd,
300 _axiv, 252 p.
366 _b2003
541 _gWES/533/08-09 dt. 21/01/2009
650 _aMarketing
942 _cBK
999 _c96430
_d96430