| 000 | 00843nam a2200157Ia 4500 | ||
|---|---|---|---|
| 020 | _a978-9351344834 | ||
| 082 | _a302.231 COR | ||
| 100 | _aCollier, Mack | ||
| 245 | _a Think like a rock star : how to create social media and marketing strategies that turn customers into fans | ||
| 260 |
_c2013 _bMcGraw Hill _aNew Delhi |
||
| 300 |
_b23 cm ; Pbk _axv, 208 p. |
||
| 500 | _aGratis | ||
| 520 | _aShows you how to connect and engage with customers both online and offline to create a fan-centric brand using case studies of rock stars, including: Taylor Swift - who cultivates an army of devoted fans by constantly devising amazing experiences for them; and Johnny Cash - who was so passionate about his fans that he even followed them to jail. | ||
| 650 |
_aInternet marketing _aSocial media _aBranding _aMusic trade - Marketing |
||
| 942 | _cBK | ||
| 999 |
_c96473 _d96473 |
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