000			00576nam a2200157Ia 4500
008			100324s9999 xx 000 0 und d
020			_a978 0 07 149444 1
100			_aPost, Richard S.; Post, Penlope N.
245			_aGlobal brand integrity management: how to protect your product in today's competitive environment
260			_c2008 _bTata McGraw Hill Publishing Company _aNew Delhi
300			_axv, 309 p.
366			_b2008
541			_gNo. 223 dt. 2/02/2009
650			_aBrand management
942			_cBK
999			_c96500 _d96500