000			00377nam a2200145Ia 4500
008			100324s9999 xx 000 0 und d
100			_aBanning, Douglas
245			_aTechniques for marketing new products
260			_c1957 _bMcGraw-Hill Inc _aNew York
300			_a308 p
366			_b1957
650			_aMarketing
942			_cBK
999			_c96580 _d96580